Beranda / john Reese's Top Traffic Secrets

john Reese's Top Traffic Secrets



John Reese is a well-known internet marketer and creator of the original Traffic Secrets training — one of the earliest and most influential courses on online traffic generation. It became widely popular in the mid-2000s and was later updated as Traffic Secrets 2.0 to include modern Web 2.0 traffic techniques.

At its core, Reese’s “traffic secrets” are strategies for attracting targeted visitors to your website or online offers — not just general traffic, but traffic that is more likely to convert into leads, subscribers, or customers.

1. Track Everything — Data Is Your Foundation

One of Reese’s most emphasized principles is tracking all sources of traffic — where visitors come from and how much each source costs in terms of time or money. By tracking performance:

  • You can identify which campaigns generate real results

  • You can scale what works and cut what doesn’t

  • You make smarter decisions, not guesses

This focus on analytics is central to profitable traffic growth.

2. Content Is King

Reese stresses that high-quality, abundant content attracts search engines and visitors. By publishing lots of relevant content:

  • Search engines reward your site with higher rankings

  • Visitors find you more easily

  • You build authority in your niche

This includes using articles from public domain content or Creative Commons, and continuously adding fresh material to your site.

3. Use Affiliate Programs to Multiply Your Reach

Affiliates act as “salespeople all over the web.” Instead of relying solely on your own marketing:

  • You let others promote your products

  • You only pay when they make a sale

  • You expand traffic exponentially

Reese champions this strategy as a way to scale without upfront advertising costs.

4. Don’t Ignore Banner Advertising

At a time when many marketers overlooked it, Reese pointed out that banner ads can be an inexpensive source of targeted visitors, especially when buying placements on niche sites with engaged audiences.

5. Leverage Viral Assets

Reese recommends creating viral reports or free downloads that can spread across the web. These assets:

  • Build brand visibility

  • Bring consistent traffic

  • Encourage sharing via newsletters, directories, and blogs

This strategy ties content creation with network effects — leveraging other sites to promote your material.

6. Make the Most of Your “Virtual Real Estate”

Every page on your website should be used to keep visitors engaged longer — for example:

  • Link to related articles

  • Add internal navigation pathways

  • Promote related offers

By strategically funneling visitors deeper into your site, you increase the chance of conversions.

7. Community Participation Drives Free Traffic

Active participation in forums, discussions, and email lists related to your niche helps in two ways:

  • You build credibility

  • You attract visitors who are already interested in what you offer

This method taps into existing audiences without paying for ads.

Traffic Secrets 2.0: An Updated System

Reese later released Traffic Secrets 2.0, which expands on the original course by including modern tactics such as:

  • Web 2.0 traffic methods

  • Social networking strategies

  • Content syndication and viral marketing

  • Software and widget-based traffic tools

This reflects how online marketing evolved with social media, mobile platforms, and new sharing trends.

The updated course was designed to help both beginners and advanced marketers — and became among the fastest-selling traffic training programs of its time.

Key Takeaways

Here’s a simplified summary of Reese’s top traffic principles:

✔️ Track results rigorously — don’t guess what works.
✔️ Content attracts traffic — more and better content = more visitors.
✔️ Affiliate programs multiply reach with minimal upfront cost.
✔️ Banner ads and viral content still work when targeted well.
✔️ Use every part of your site to retain and funnel visitors.
✔️ Participate in online communities for free, targeted traffic.
✔️ Update strategies with Web 2.0 and modern platforms.

Final Thought

Reese’s Traffic Secrets are not “silver bullet hacks.” They are grounded in foundational internet marketing principles — content, tracking, distribution, and network participation. When applied consistently, these principles help marketers attract meaningful and measurable traffic rather than random visitors.


Summary:

John Reese has proven himself as one of the top internet marketers. Here are some of his best traffic secrets. 



Keywords:

john reese, traffic secrets, internet marketing



Article Body:

Track all sources of traffic generation. 


John Reese stresses the need to track where all traffic comes from and at what cost. It is crucial to know exactly how many sales, newsletter sign-ups, or other leads your particular marketing campaigns generating. This enables you to work smarter and not harder. By tracking all traffic to your site you can make twice as much while working fifty percent less. 


Content is King


On the internet, people are searching for one thing....... Content!  Load your website with as much content as possible. Then, continuously add content. Search engines love information and they will love your site if you've got lots of it. There's plenty of free content for the taking on the internet. You can load up your site with articles from article directories like ezinearticles.com. Or, you could be like John and use content from the public domain. Or, you can use content that is in the creative commons. This type is now easier than ever to find now that Yahoo and others have come out with a search engine designed specifically for content that is in the creative commons. 


An affiliate program is critical to maximum traffic and sales. Lots of internet marketers don't take advantage of this powerful traffic-generating technique. An affiliate program allows you to have your own personal salesman spread all over the web. The best part about it is that there is absolutely no risk involved but tons of traffic and sales to gain. Your website simply cannot grow to its full potential without an effective affiliate program. 

Banner Ads


John Reese advocates the use of banner ads during a time when they are largely an untapped marketing source. Banner ads are one of the most overlooked sources of targeted traffic online. 


Also, banner ads are now one of the cheapest sources of targeted traffic. In the late 1990's during the dot-com boom, people were selling banner ads for $40 and $50 CPM. Then the dot-com bubble hit and these rates hit the floor. You can now buy banner ads dirt cheap, at $1 to $1.50 CPM. This is $1 for 1,000 banner impressions. The key here is to find the perfect place to advertise that will send targeted, willing to buy customers to your site. 


Create viral reports that can quickly spread around the internet. This method works best when you have an affiliate program. Allow others to brand your report in order to encourage its distribution. 

A quality free report can be a powerful promoter when passed around the internet. This same phenomenon can occur when you submit your articles to article directories and popular newsletters. 


Take advantage of your virtual real estate. 


Take advantage of the different parts of your website. Don't let any of your web pages go to waste. You can do this by adding a link to another one of your web sites or pages on your thank-you or sales confirmation pages. If you have articles on your site, place links to related articles on the bottom of the page. The longer you keep a visitor at your web site, the more valuable they become. 


It is very important to funnel traffic from within the multiple sites you may have. 


Continually seek out other web sites to link to you. Now, we're not just talking about any kind of link here, but powerful, traffic-generating links from respected sites. Here are some quick suggestions:


Send a related web site an article that you have written and allow them to display it on their website with a resource box at the end. Offer to exchange articles and tell them about the benefits of doing so. 


Allow multiple, related web sites to distribute your free e-book or report. All web masters are looking to add value to their web site, why not make it easy for them. 


There are unlimited possibilities, be creative!


Online group participation can produce a no-cost stream of traffic and sales. 


Get involved in email discussion lists, online groups and forums that are related to your target market. Becoming involved in discussions makes you very credible. Traffic from forums can produce a much higher sales conversion rate. 


This method can produce quite a bit of sales for you just by helping others out. Not to mention, you'll learn a lot along the way.